It all started in the 1960′s with Dick Clark and American Bandstand. Every Saturday morning, he would count down the top 10 songs of the week. Then in 1985, Late Night with David Letterman started making fun of People Magazine’s top 10 lists. I have always enjoyed both because they were relevant and, in the case of Letterman, funny.
List content was created to be easily digested and everyone wanted to know what the top song was, or the the top thing that “almost rhymes with peas”, in the case of Late Night. There was a time when these lists got your attention and maybe they still do, but I have recently come across so many that I have soured. Are you itching to know what my #1 reason I don’t like Top Ten Lists?
I don’t have 10, only 3. Read On.
Drum roll, please. The top 3 reasons I have soured on 10 lists:
#3 10 is too many. Who has that kind of attention span anymore?
#2 The entertainment value of lists has gone way down. I will take quality entertainment over quantity any day of the week.
And the #1 Reason I have soured on Top 10 lists is…
#1 Overuse. When a marketing device becomes so common that it makes a marketer cringe, well then, it’s time for something else.
See today’s recent tweets at the right for some examples. You get what I mean, right?