Recently, I had a conversation with a few colleagues about how they search and whether they ever click on a sponsored link. Even though I’ve never once clicked on one of the links on the right hand side of the google search results page, their answers surprised me. It was a unanimous, No! It got me thinking about the whole phenomenon of pay-per-click advertising, who uses it and for what.
I decided to pose the following question to a group of marketers on LinkedIn–to see if I’ve been missing something.
“When you do a Google Search, do you click on the sponsored links on the right-hand side of the page? -Sometimes, never, always Why? Do you click differently personally vs. professionally?”
Here’s some of their comments below:
1. “Have to admit I never even look at the sponsored ads on the right hand side. They don’t catch my attention and I never think to even read them. if what I’m looking for isn’t in the first few search results I’ll tend to try a different search string, but I’ll never glance over to the ads. maybe that’s ad blindness caused by excessive web use!”
2. “Sometimes, if the description seems directly applicable to what I’m looking for.”