Conversational Marketing in the Age of Social Media
11 Oct
Nearly a month has passed since CW Consulting Group project manager Amy Rosenfield and I attended the BIMA sponsored Cross Media Forum, held at the Taj Hotel in Boston. That week seems nearly a light year in how it has impacted our organization. The event has instilled us with excitement for the opportunity and challenge that all marketers and their clients face with new technology platforms.
While I have toyed with starting a blog, we are long overdue, and now we have a lot to talk about. This blog is for our clients, our colleagues and or anyone interested in Social Media (a.k.a. Web 2.0) and Conversational Marketing, which are in full throttle all around us.
The top take-ways from the event, which included a keynote by Peter Hirshberg from Technorati, panelists from ESPN, Scripps, Mullen, Time Warner, PARTNERS+Simons, Hill Holiday, Digitas and others, are surprisingly not technical.
Okay, so you are saying, “what has this got to do with Web 2.0 anyway?” Well, the bottom line is, the more things change, the more they stay the same, if not getting more complicated.
So this blog is intended to open the conversation with our network of professionals in the B2B, B2C and not-for-profit world about how technologies like blogs, wikis, podcasting, widgets and all social media tools can be added to your marketing tool box, and how the ever important elements of communication and collaboration are crucial, more than ever before.
Catherine
2 Responses for "Time to start the conversation"
Conversational Marketing and Web 2.0 is where MARCOM is going, but what does that really mean? Whether you’re talking about prospects or customers, it’s all about communication. It doesn’t mean just abandoning traditional Marketing 1.0 means such as print or tv. You need to figure out what channel combinations are most appropriate for your audience. Know your audience…Know your audience…Know your audience. No matter the product, no matter the client, the over-riding message in cross-media is understanding the customer.
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