2011 is nearing its halfway point, and we’ve already seen some dramatic changes in the social media world. The tablet war is heating up, social shopping has become big business, and just this week, Microsoft announced the purchase of Skype for a whopping $8.5 billion. 2011 has also been a big year for Facebook, with its still-growing user base and the increasing promience of “find us on Facebook” messaging in ads from everything from Nissan cars to Energizer batteries to Macy’s Deparment stores to Fancy Feast cat food.
Facebook has also made several key changes to its site in the first half of 2011. We detail these changes below, discuss what these changes mean for Facebook and it users, and look forward to changes that are reportedly in the works for the rest of 2011.
In 2011, Facebook made it even easier for friends and fans to share their comments. In March, Facebook removed the “comment” button, previously the last step in the commenting process. Instead of a button, users simply need to press ”enter,” and the post appears in the news feed.
This change is more than just about ease-of-use, however. This faster submit process is a signal of the primacy of data in the Facebook ecosystem.
Facebook’s astronomically high value (currently projected at $50 billion) is largely due to its ability to foster countless, continuous conversations among its over half a billion members. Every company wants to the know what the world thinks of its new product – Facebook is the closest we’ve come to developing a way to do just that.
By making comments that much easier to submit, Facebook is in effect generating more and more data to add to its arensal. The comment button provided users with a prompt to review their content before submitting it. By replacing it with a keystroke, Facebook has in effect moved sharing into the composition process. A click requires a shift in focus from the keys to the cursor. ”Enter” is just another keystroke. Only this keystroke just happens to publish your thoughts to the world.
How can all of this derive from just one missing button? When you are dealing with a worldwide network the size of Facebook, one change can impact how the world shares information.