Okay, so it happened. Our blog has been silent for six-months, and despite what we tell our clients about planning and teamwork and the importance of keeping momentum, we blew it. It took a potential client who decided not to talk to us because our social media had “flat-lined” to be hit over the head with it.
If a social media marketing firm can’t keep it going, then who can? Our reasons (excuses) are the same you might have- lack of resources, clients come first, and always a lack of time. We have no shortage of ideas, and we have always had a sustainable content strategy, but we lost our way.
When we started this blog in 2008, we posted twice/week, then went down to once/week, and finally, maybe more like once/month. I assigned writers from the internal team, I found guest bloggers occasionally, but in the end, it fell to me, the face and voice of the company, to get it done. Today, when I heard that the prospect passed on us, I was truly humbled. Our ability to keep their content going for the long-term is brought into question. I could only agree with their decision to pass.
Now that I have confessed, what can I do about it? How can we redeem ourselves and build trust for new clients to see? The only way I know how: own it and make good on it.
So, as I drove back to the office to write this post, I decided to use this learning experience for a series of posts that help marketing professionals keep on track.
I plan to address the following:
- How can I make sure this doesn’t happen again?
- What have other companies done and have they regained their position?
- What are realistic goals for small shops?
- Why you MUST get back on the horse.
If you have a story to share, contact me. I’d love to hear it.
Now, finally, I am going to push the publish button and finally get back on the horse.