It all started in the 1960′s with Dick Clark and American Bandstand. Every Saturday morning, he would count down the top 10 songs of the week. Then in 1985, Late Night with David Letterman started making fun of People Magazine’s top 10 lists. I have always enjoyed both because they were relevant and, in the case of Letterman, funny.
List content was created to be easily digested and everyone wanted to know what the top song was, or the the top thing that “almost rhymes with peas”, in the case of Late Night. There was a time when these lists got your attention and maybe they still do, but I have recently come across so many that I have soured. Are you itching to know what my #1 reason I don’t like Top Ten Lists?
I don’t have 10, only 3. Read On.
Drum roll, please. The top 3 reasons I have soured on 10 lists:
#3 10 is too many. Who has that kind of attention span anymore?
#2 The entertainment value of lists has gone way down. I will take quality entertainment over quantity any day of the week.
And the #1 Reason I have soured on Top 10 lists is…
#1 Overuse. When a marketing device becomes so common that it makes a marketer cringe, well then, it’s time for something else.
See today’s recent tweets at the right for some examples. You get what I mean, right?
Today’s Wall Street Journal was riddled with examples of “smart” people in high places making age-old mistakes. And it’s the oldest stuff in the book.
Yahoo’s CEO misstated his college degree on his online biography. This would have been no big deal until Mr. Thompson decided to lie about how it got there by blaming a search firm. That is when the cover up got him fired. Does this remind anyone of the Martha Stewart lie that put her in jail?
Best Buy’s new CEO was caught having an affair with a subordinate and resigned, but the Founder and Chairman didn’t tell the ethics committee and is off the board.
Francesca’s Holdings Corp., a public company, fired their CFO because he “improperly communicated company information through social media.” One example, Gene Morphis (@theoldcfo) tweeted on March 6th: “Dinner w/Board tonight. Used to be fun. Now one use be on guard every second.” Does this guy think he is talking to someone privately or is he unclear on appropriate behavior for a CFO?
Is this arrogance or ignorance? Do they believe they are too valuable to get fired or do they believe they won’t get caught? Maybe it is simply lack of common sense. In the case of the CFO tweets, the comments were blatantly unprofessional.
We can spend our time wondering how this stuff still happens, or see the writing on your Facebook wall: it’s hard to get away with bad behavior if you plan to publish it on line.
Good behavior is not just required of the ordinary employee. Executives are under closer scrutiny than ever, given that companies are judged by the hiring decisions they make. These executives put their boards in a difficult position, their brand in a bad light, and can put the company’s stock price in peril. Best Buy is already struggling to compete with Amazon and Apple, Yahoo with Google. A blaring WSJ headline is certainly not going to help.
Ethics and social media policies are not just for the lowly, and they could be intertwined with an overall media policy. If these companys have them, did they share them with the executives who made these mistakes? I’d love to know how your company handles your code of conduct. Let us know. We won’t tell.
Google+ business pages went public on November 7, and they are already making an impact on the social media landscape. The number of visitors to Google’s latest social media venture is up 25% this month, compared to October. Much of this traffic is a result of organizations looking to stake their claim in this new social sphere, even if they are not quite sure how this newest channel will fit into their existing social media plan.
We here at Weber Media Partners excitedly dove into Google+ two weeks ago. The hard work came in the days after. This month, we are working on our plan to integrate this new service into our existing social media marketing program and develop exclusive content for this new site.
Today, I will share with you some of our Google+ insights. If you’re debating whether or not to join, struggling with your content creation or curious about what other brands are already up to, here’s a “Pluses and Minus” list to get you started.
If you’ve already set up a Facebook business page, then setting up your Google+ page will be a breeze. This easy set-up is definitely a PLUS. If it only takes a few minutes, why not claim your place in the network. Bank of America learned the hard way about the errors of slow adoption – a parody site launched on Google Plus before the official brand page, confusing visitors and embarrassing the company.
Hangouts are another PLUS. This tool, unique to Google+, allows users to video chat directly with their followers within the online network. Brands are already using this functionality in exciting ways: sharing exclusive content, announcing new initiatives, and even hosting video customer service sessions.
One beloved entertainment brand that has used Google Hangouts to reach out to fans is The Muppets. Kermit and Miss Piggy, along with actor-director Jason Segel, sat in front of a webcam and answered questions about their new movie, Disney’s The Muppets. (Sample quote: Miss Piggy summarizes the movie by saying, “It’s all about moi!”) Watch the Muppet Google+ Hangout highlight reel, embedded below:
While its launch and optimization has attracted a lot of press, Google+ is still more of a niche social network when compared to a behemoth like Facebook. This smaller, less diverse user base both has both positive and negative consequences for marketers.
Google+ currently has 40 million users, a MINUS when compared to Facebook’s 800 million. Yet Google+ is growing in popularity among young, tech-savvy American males, a PLUS for business seeking to attract the attention of this market in particular.
Additionally, as Crispin Sheridan of Clickz points out, the nascent Google+ is a “less noisy” atmosphere than Facebook, an even more crowded place thanks to the partnership with music sharing site Spotify and the increasing prevalence of social gaming. A less cluttered network, Google+ gives brands the opportunity to avoid the clutter and achieve “a much more direct and personal relationship with their audiences.”
Finally, the lack of shortened URLs for Google+ pages is a clear MINUS, in our opinion. Unlike Twitter and Facebook, Google+ page URLs are made up of a long string of numbers, as opposed to a short alias (for example, facebook.com/webermedia). Some third party sites have shared work-arounds via URL shortening, but they are not ideal. No word yet on if or when Google will introduce these user-friendly “vanity URL.”
Overall, we think the “pluses” of Google+ outweigh the “minuses.” We are excited to experiment with and learn more about Google’s new tool, and we hope you’ll join us there. As always, if you need any assistance with Google+ or any aspect of your social media marketing, we are eager to help guide you. Contact us at email@example.com for more information, and share your questions and insights in the comments or via Facebook, Twitter and, of course, Google+.
In the last of our three-part series on the role of social media in Egypt’s ongoing revolution, we speak directly with Amr Abouelleil, who is one of the growing number of international Egyptian Youth Movement members.
Abouelleil is a 36 year-old Egyptian-American writer and bioinformatics analyst living in Massachusetts with his family. He lived his early life in Egypt, and returns every year to visit family, including a female cousin who is active in the revolution. His most recent trip was this past April, where he witnessed the effects of Egypt’s revolutionary activity first-hand.
His take: social media has been the cornerstone of communications during the revolution. Without social media, access to factual information would be limited, and more than likely colored by government spin and propaganda. It has enabled international supporters like Abouelleil to connect first-hand with other Egyptians, and to reach out to a broader audience to both gain support for the revolution and address the misinformation that abounds in traditional media and on the internet.
We hope you find yourself as inspired as we have been by the power of social media, and the strength and passion of those using it to build a better future for their country.
Two Can Play at this Game: World Governments’ Responses to Social Media as a Revolutionary Tool
In the first part of this series, we explored how social media enabled and facilitated Egypt and Tunisia’s revolutions. By using Facebook and Twitter to broadcast their beliefs, find like-minded individuals the world over, and organize protests in near real-time, the revolutionaries were able to stay one step ahead of their governments. But now, it seems, the governments are catching up.
In Egypt, segments of the government and army are now on Facebook, using it as a means to spread their own propaganda and to keep an eye on known activist communities. At one point during the revolution, the Egyptian government even shut down internet access, fully aware of the threat it posed to the government. Amr Abouelleil, an Egyptian-American bioinformatics analyst and writer who is actively involved with the Egyptian Youth Movement at the heart of the revolution, says the government was aware that without the internet, people would have to turn to state television (which is government-censored) for their news. The government used this opportunity to up their ante, broadcasting pro-government programming to the unwired masses, which in many cases, appeared to work. “The government got some people to change their tune in just a matter of days,” Abouelleil says. “It brainwashed them to go back on Facebook in the government’s favor instead.”
Egypt is not the only government in fear of the power social media and the internet provides its people; China recently came under fire when Google reportedly foiled an alleged Chinese attempt at stealing the passwords to hundreds of Google accounts, including those of government officials, Chinese human rights activists, and journalists. The Chinese government has since denied involvement, but is well known for their censorship of the internet and television. Whether or not the government is responsible for the hacking attempt, it’s safe to say that they are well aware of the power of the internet and social media, and doing all they can to control it.
Government reactions to the use of Google and social media have been so extreme in recent months that Google Executive Chairman Eric Schmidt has said he fears for the safety of Google employees in certain parts of the world. “There are countries where it is illegal to do things that Google encourages. In those countries, there is a real possibility of (employees) being put in prison for reasons which are not their fault,” Schmidt told attendees of Google’s Dublin summit on militant violence this past Monday, June 27.
A prime example of this is Wael Ghonim, the Egyptian Google executive who is now one of TIME magazine’s 100 most influential people of 2011. Ghonim was held captive by the Egyptian government for eleven days in early 2011 due to his involvement in using Facebook to organize protests via a page called “We are all Khaled Saeed,” which exposed and raised awareness of the military’s cruel and inhumane murder of Khaled Saeed.
For hundreds of years now, the printed word has given a voice to the people. It has enabled repressed religious groups to establish their freedom and independence, and allowed fledgling countries to organize the support and manpower needed to break free from their oppressive overlords. There are centuries of evidence that the pen is indeed “mightier than the sword;” but in our age of technology, it appears that the Tweet may be mightier than the pen.
We all know by now about the recent social-media fueled upheavals in Egypt and Tunisia; protestors took to the web to voice their views and organize protests, acts which ultimately led to a successful revolution. Social media has given people a larger, louder voice than ever before. It allows them to reach the like-minded in both their own country and across the world. And perhaps more importantly, they are able to do it INSTANTLY. Revolutions that would have taken 10, 20, 30 years in the days before social media can now occur in that many months. Protests that would have taken weeks or months to organize can now happen in hours.
Let’s take a look at historical past revolutions. The Protestant Reformation, for example, would never have been made possible without the invention of the printing press. Johannes Gutenberg’s invention allowed Reformation leader Martin Luther to write and publish his beliefs prolifically, without Church censorship, and to distribute them to his followers and like-minded individuals, thus thrusting the reformation to the forefront of the public consciousness. Within 6 years, half of the printed works in Germany were written by Luther.
Then there is the American Revolution. Without Benjamin Franklin’s postal service, would missives have had such wide-spread reach? An organized means of distributing written information was essential to the fledgling colonies breaking free of British rule, and again in establishing the United States as a nation.
So we can see that the printed word has long played a role in disseminating information about dissidence and revolution to the people of the world and inciting the public to action. The difference between then and now is that now the people have the ability to instantly act on that information and reach a global audience.
It is important to note that, contrary to what the media and some extreme social media advocates are saying, the recent uprisings were not, in fact, “caused” by social media. They were caused by political unrest, government and military abuses of power, and poor treatment of a country’s citizens, and those citizens being unwilling to stand for it. The revolutions were, however, enabled and facilitated by social media, and quite possibly might not have been successful without it.
Stay tuned in the upcoming weeks as we post parts two and three in this series, where we’ll explore the government’s reaction to social media’s involvement in the Egyptian revolution, and speak with an Egyptian-American who has been active in using social media to advance the revolution from his home in the United States. And as always, we welcome your opinions and comments on this post and the topics it covers!
Have been experimenting with Hootsuite. Set-up tabs for monitoring & managing twitter accounts, facebook pages and linkedin. One of the greatest features is the ability to set-up twitter keyword searches and stream them as shown below in embedded column from hootsuite.
Are you using Hootsuite? What’s been useful for you?
Weber Media Partner’s President, Catherine Weber, will be speaking tomorrow at Geek Girl Boot Camp Cape Cod – March 6th, 2010 – Hyannis, MA. Join her for a Primer on Social Media, and to learn about the Power of Facebook, Twitter, YouTube and LinkedIn for your business. Promises to be a great day!
If you’ve become a regular tweeter then you’ve become adept at writing messages with 140 characters, and using a url shortener (e.g. bit.ly, tinyurl) to include links with lengthy urls. When it comes to searching on twitter it’s likely that you search for people and businesses, and topics of interest to you. But how advanced are your searches?