Category Archives: nonprofit

Boston Harbor Islands National Park Area’s new Trip Planner

Weber Media Partners has been working with Boston Harbor Islands National Park Area for nearly 10 years. We have had the pleasure to work with some of the hardest working professional National Park Service staff, who care tremendously about natural resources in this country, and in particular, about the natural history and American history that makes up the many islands in Boston Harbor. When we had the opportunity to work with them on their new website, we were excited, but also knew that it was a highly visible project, with many stakeholders to serve.

We had an amazing team of writers, developers, project managers and designers, all who care passionately for the outcome. We created a site that provides intuitive trip planning for all types of visitors. See the full case study for more details.

We are pleased to say that our hard work has paid off for Boston Harbor Islands, where visitation is up to an all-time high. Superintentent Bruce Jacobson writes in his weekly email:

“We had more visitors to the islands this past spring, summer, and fall season than any other year. More than 100,000 passengers rode the park ferry. Double that number visited locales accessible by car.

Thank you to all who have worked so hard making this season one of the best yet!”

To add to this, Weber Media Partners has been selected as a finalist for a much acclaimed MITX award for this project in the Environmental Consciousness category. We are thrilled to be recognized for our work and look forward to the ceremony on November 18th.

Nonprofits Need to Develop a Social Media Strategy

nonprofit, social media, Simmons CollegeEarlier this week I spoke on a panel of social media professionals to 70 executive directors and marketing staff of nonprofit organizations at Simmons College in Boston. The subject was Social Media: Tips and tools for using social media to build support for your mission. The event was organized by the Center for Non-profit Success.

We had a great group of panelists who provided a balance of tools, case studies and strategy. My task was to present on strategy.   While everyone had a Facebook presence, only two or three audience members had a strategy to back up their social media activities. This is common amongst most nonprofits and many for-profits.  Unfortunately, without a strategy in place, these organizations may not be creating content that serves their audience, delivers on their organizational objectives or have the triggers in place to understand how successful their programs are.

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