Social Media is serving many purposes these days for individuals and organizations alike.  John Blossom, author of Content Nation: Surviving and Thriving as Social Media Changes Our Work, Our Lives, and Our Future, explains three key reasons why social media tools offer improvements in organizational communication.

Blossom writes, effective social media tools enable:

  1. People to choose who they want to be in their circle of communication;
  2. Make it easier to connect and organize communications from internal and external sources;
  3. Make it easier to collaborate internally and externally to build and update valuable knowledge more effectively.

If your organization is using social media, how do you think it’s improving communication? Which tools are you using e.g. Twitter, LinkedIn, Facebook, Blog, RSS Feeds?

If your organization hasn’t embraced the idea of social media yet, how do you think it could help?