Earlier this week I spoke on a panel of social media professionals to 70 executive directors and marketing staff of nonprofit organizations at Simmons College in Boston. The subject was Social Media: Tips and tools for using social media to build support for your mission. The event was organized by the Center for Non-profit Success.

We had a great group of panelists who provided a balance of tools, case studies and strategy. My task was to present on strategy.   While everyone had a Facebook presence, only two or three audience members had a strategy to back up their social media activities. This is common amongst most nonprofits and many for-profits.  Unfortunately, without a strategy in place, these organizations may not be creating content that serves their audience, delivers on their organizational objectives or have the triggers in place to understand how successful their programs are.

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