Isn’t that what we all want?
As marketers, isn’t that our job, to know our audience and deliver the content that will help them, in the appropriate intervals? Through my PR training, I learned to write a press release knowing that a journalist might only get to the headline. Furthermore, sending one release to a specifically targeted journalist will matter far more than blanketing everyone. The same guidelines should be considered for the general public. A few good leads that result in sales are better than hundreds of unqualified ones.
This concern is #1 on Julia McCoy’s list of priorities in The 2014 Social Media Guide, which she wrote for Social Media Today.
There are many more interesting ideas in her article, which, I might add, are nearly all relevant to me, a social media marketing consultant. I will be keeping them in my Twitter feed (@socialmedia2day).