Trim & Focus: Keep Content Lean and Keep Your Audience

Courtesy of Contentshortcuts.com

Courtesy of Contentshortcuts.com

Information overload is a significant issue for everyone. Of the 200+ emails I receive each day, I delete half without reading. I opted to receive most of them, but I rarely have time to get past the subjects lines. I dedicate a few hours per month to unsubscribe to lists that over-communicate or share frivolous content. In the same vein, I am actively removing Twitter accounts for the same reason. It is my dream to have an efficient and relevant content feed, worthy of the time I allot to reading it.

Isn’t that what we all want?

As marketers, isn’t that our job, to know our audience and deliver the content that will help them, in the appropriate intervals? Through my PR training, I learned to write a press release knowing that a journalist might only get to the headline. Furthermore, sending one release to a specifically targeted journalist will matter far more than blanketing everyone. The same guidelines should be considered for the general public. A few good leads that result in sales are better than hundreds of unqualified ones.

This concern is #1 on Julia McCoy’s list of priorities in The 2014 Social Media Guide, which she wrote for Social Media Today.

There are many more interesting ideas in her article, which, I might add, are nearly all relevant to me, a social media marketing consultant. I will be keeping them in my Twitter feed (@socialmedia2day).

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>