Conversational Marketing in the Age of Social Media
Today, a big change came to Facebook brand pages, and will require your attention to fully harness the new opportunities for your page. Brand pages are a highly visible part of your interaction with customers, and Facebook has made changes that will help you improve your ability to interact.
First and foremost, you will need to bring your attention to the cover photo on your page, which will replace the current 5 thumbnails. This image is a great opportunity to draw in users from the moment they arrive.
Like personal profile pages, brand pages will now have timelines. You can add milestones to showcase the company history and even pin important posts at the top for up to 7 days so important news doesn’t get buried.
The about section has moved, along with other landing page tabs and will blur the lines between ads, company content and likes. They will now be on the right. You will be able to order these tabs as well, and hide the likes tab if your like numbers are low.
New Content and Organization
Added to the mix is Facebook Offers, which allow brands to distribute coupons to fans directly on their timeline, more visible apps to graphics vs text links, and a highlights feed, which can be customized and moderated.
Admin Panel and Insights
Finally, the admin panel has been reconfigured to have everything in one place. The stats will be real-time, and non-admins will actually have access to the data about a particular page through the Likes box.
Links to articles about the new Facebook Brand pages you may enjoy: