Speaking of Core Values

Core ValuesLast month,  I presented to FastTRack MBA students at Babson College in the Managing Growing Business class about Weber Media Partners’  history, growth and core values. In the five years that I have presented to this class each semester, rarely does any other presenter whom I share the podium talk about their organizational values. Most talk about profit and venture funding and the mechanics of the business.  While I can’t say that values alone will make you profitable, and that having no values will cause you to fail, I can say that they matter to our company.

A few weeks ago, I attended a presentation by Tony Hsieh, CEO of Zappos, who spoke at Bentley University for American Marketing Association, Boston Chapter as part of his Delivering Happiness book tour.  Tony attributes his company success to developing and staying true to core values.   His slides and audio of his talk (turn your volume up for this) will give you some insight into why Amazon bought Zappos for 1.2 billion dollars in 2009.

The values, relationships and passion he talked about resonated with our business values at Weber Media Partners.  They drive how you communicate with your audience, the business practices you use and your every day communications with your team.   I would love to hear from you about how your company’s core values guide your success.

Boston Harbor Islands National Park Area’s new Trip Planner

Weber Media Partners has been working with Boston Harbor Islands National Park Area for nearly 10 years. We have had the pleasure to work with some of the hardest working professional National Park Service staff, who care tremendously about natural resources in this country, and in particular, about the natural history and American history that makes up the many islands in Boston Harbor. When we had the opportunity to work with them on their new website, we were excited, but also knew that it was a highly visible project, with many stakeholders to serve.

We had an amazing team of writers, developers, project managers and designers, all who care passionately for the outcome. We created a site that provides intuitive trip planning for all types of visitors. See the full case study for more details.

We are pleased to say that our hard work has paid off for Boston Harbor Islands, where visitation is up to an all-time high. Superintentent Bruce Jacobson writes in his weekly email:

“We had more visitors to the islands this past spring, summer, and fall season than any other year. More than 100,000 passengers rode the park ferry. Double that number visited locales accessible by car.

Thank you to all who have worked so hard making this season one of the best yet!”

To add to this, Weber Media Partners has been selected as a finalist for a much acclaimed MITX award for this project in the Environmental Consciousness category. We are thrilled to be recognized for our work and look forward to the ceremony on November 18th.