Tips for Engaging Your Social Network Followers

J.J. McCorvey writes in “How to Use Social Networking Sites to Drive Business,” Inc. Magazine January 25, 2010 issue, “Marketing through social networks isn’t as much about selling your product, as it is about engaging your followers.”

How do you know if you’re engaging your social network fans and followers? The facts. Nothing but the facts!

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Manners, Please.


Last week I listened to a National Public Radio On Point segment called Where the Web Went Wrong, about the impact of social media on relationships, individuality and communication skills and a new book by Jaron Lanier, You Are Not a Gadget: A Manifesto.

The show covered many issues, but the one I can most resonate with is the deterioration of manners, interpersonal communication and good judgment.  A 28-year old man who called in to the radio program complained that in person meetings were always interrupted by friends distracted by their devices, checking what’s going on elsewhere.  Complaints abound about the lack of manners in public places, of the lack of live personal attention. The endorphins we get from hearing a new text message come in are beating out our real, in person conversations.

This fall I watched a prominent panel of business experts talk and noticed that all but one were in wrinkled street clothes, despite the role they had at a major business conference. The moderator wore a baseball cap which concealed his face, and the presentation started with the showing of a video was predominately expletives. I was interested in what this panel had to say, but I was also offended. Maybe I am old school, but I still think that manners are important, and, it’s not just what you say, but how you say it,  that counts.

With all of the useless content one must wade through to get to the valuable insight, don’t complicate the already muddy waters with time-wasting drivel, or worse yet, offensive and glib presentations. If we take our roles as ambassadors of our brand (personal or corporate) seriously, we should respect our audience and be useful and polite.

That means, don’t clutter the email boxes of others with chain letters, don’t post mundane irrelevant updates on Twitter. Remember that you are communicating with people, not computers. The quality of your communicate (or the lack there of) is equal to your image, your personal brand.

These tools are not going away. While the way we communicate evolves, we should always bring along the basic manners we were taught before they came along.

Q & A with Steve Garfield, Author of Get Seen: Online Video Secrets to Building Your Business

If you’ve thought that having a working knowledge of YouTube covered your video bases, you’ll be in for a wonderful treat by reading Steve Garfield’s new book, Get Seen: Online Video Secrets to Building Your Business—which lets you in on some of the best kept secrets out there.

I was completely engrossed in Steve’s book which I read in one day, only stopping to try out many of the things he references. Within a short period of time,  I found myself streaming video from my iPhone on qik, creating blog posts on posterous, developing unique videos on animoto, researching mics for iPhones, checking-out vimeo,, how to create a playlist of our videos on youtube, making a screencast on jing.

By half-way through the book I was convinced how no social media marketing campaign will be complete without video.

While high-end video cameras and experienced videographers are certainly one way to go, Steve demonstrates how by having an interest in shooting video and a wide range of tools to choose from, video is within every business’ reach regardless of your budget. Above all, Steve demonstrates how interest and passion will be your ticket.

Steve is right here to tell you about his book himself (in his video, of course!) And after viewing, keep reading our exclusive interview.

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Gather Ye Social Networking Profiles While Ye May

If you spent 2009 making a business case for using social media marketing here are some tips to help you create your social networking profiles.

Before you begin it’s always a good idea to plan your pages in advance and gather the company information, usernames, profile images and other assets you will need.

For one thing the number of characters in usernames differ from network to network, the size of profile images are different dimensions, and some pages are more forgiving in terms of editing than others. Below are some guidelines for pages as well as a list of helpful resources.

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