I’ve been wondering lately about the concept of integrated social media strategies for businesses.
There’s no mistaking it but some social media will work better for certain types of businesses and industries than others. Some will excel with the use of videos, and some with the written word. Some will adopt the use of multiple social media— running the gamut of blogs, twitter, linkedin, youtube, and facebook.
So here’s the question which has been plaguing me for a while: Who’s doing it well? I mean, who’s doing a good job tying them all together, cross-linking and integrating them into a full user experience.
I became even more curious yesterday after reading a post, Which Twitter Strategy is Right for You, by Rodger Johnson. The post describes the twitter strategies of six companies you may have already heard about: JetBlue, Rubbermaid, Dunkin’ Donuts, Dell, Zappos, and Comcast. So, with these key twitter players in mind, I thought I’d do a little experiment, and see whose doing what and how well are they linking all their profiles and web sites together e.g. how would a user know about all the profiles these companies have?