Do you know any “Trust Agents”?
Chances are you do but maybe you haven’t had the language to best describe them. Chris Brogan and Julien Smith have recently published the book Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust, and describe them this way:
“The power users of the new tools of the Web, educated more by way of their own experiences and experiments than from the core of their professional experiences. They speak online technology fluently. They learn by trying, so they are bold in their efforts to try new on often, on social bookmarking applications (Delicious.com and the like) than anyone else. They connect with more people than anyone else, and they know how to leave a good impression.”
With the myriad of social media tools at our disposal e.g. Facebook, LinkedIn, Twitter, Blogging; it’s understandable how some of us may be scared away by feeling we have to learn everything, and as a result, stay away from new tools entirely. For people new to social media, some tools will make more sense than others, so it’s always good to assess your needs, your particular business and industry, and determine what makes the most sense for you.
Brogan and Smith offer a good perspective on how trust agents leverage social media to the benefit of their organizations . As they say, “By doing more with what is available to you, and by building two way relationships and conversations.”