The Power of Click: When Your Digital Reputation is at Stake

book cover Sticks & Stones by Larry WeberThere’s so much wisdom in Sticks & Stones: How Digital Reputations Are Created Over Time and Lost in a Click by Larry Weber,  it’s hard to know where to begin writing about this new book. Weber makes you realize how truly mind boggling it is to have the abilities for creating the impact and impressions on the public, in what he calls, “World 2.0.”  The implications are far reaching, and at a fraction of the cost than we’ve ever been able to do before.

These quotations from the book should give you a feel for the magnitude of the take away messages and how powerful the Web is in World 2.0:

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8 Ways Trust Agents Leverage Social Media

trust-agents-newDo you know any “Trust Agents”?

Chances are you do but maybe you haven’t had the language to best describe them.  Chris Brogan and Julien Smith have recently published the book Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust, and describe them this way:

“The power users of the new tools of the Web, educated more by way of their own experiences and experiments than from the core of their professional experiences.  They speak online technology fluently.  They learn by trying, so they are bold in their efforts to try new on often, on social bookmarking applications (Delicious.com and the like) than anyone else.  They connect with more people than anyone else, and they know how to leave a good impression.”

With the myriad of social media tools at our disposal e.g. Facebook, LinkedIn, Twitter, Blogging; it’s understandable how some of us may be scared away by feeling we have to learn everything, and as a result, stay away from new tools entirely. For people new to social media, some tools will make more sense than others, so it’s always good to assess your needs, your particular business and industry, and determine what makes the most sense for you.

Brogan and Smith offer a good perspective on how trust agents leverage social media to the benefit of their organizations . As they say, “By doing more with what is available to you, and by building two way relationships and conversations.”

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Social Media Marketing: Showing Your Cards

showing your cardsMaybe it’s because of the time of year. Reminiscent of all the school beginnings, new terms, new school supplies. The times when you had to hunker down and read books on your teacher’s reading list. Or, maybe you’re lucky enough to have friends who recommend books to you. And, of course there’s always the book group phenomenon where people actually get together to talk about books!  What a novel idea.

Over the two years since I’ve been blogging for Impressions through Media, I’ve come across and read many social media marketing books which have been instrumental in helping to explain these new channels and how best to integrate them into your businesses marketing. After all, most of us who have been working in marketing for some time now, have been somewhat mystified by the ways the channels have changed. What were standard ways of promoting your business may now becoming obsolete.  We need to have a way to keep up.  For me, it’s perusing the new titles online and in the aisles of the bookstore. Looking for suggestions from other bloggers, as Chris Brogan and Julien Smith call, “trusted agents” And then, the real clincher, is finding the time to read them.

In the past couple of weeks I have come across three very exciting new titles, which I feel compelled to share with you, all published in 2009 by John Wiley & Sons.

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And Then There Were None

andthentherewasnoneWe were heading into Labor Day Weekend. It was the time to kick back, enjoy the last days of summer. Whatever would have possessed me?  It’s not like I’ve been a software-upgrade trailblazer before, but last week something indescribeable took hold. “Upgrade to Snow Leopard,” it called out to me.

And so, a few days after Apple launched Snow Leopard. the upgrade which promised being the “most advanced operating system, finely tuned from installation to shutdown” I loaded the cd into my computer and pressed install. Snow Leopard apparently had other plans.  “Wreak havoc” on her computer it commanded.

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Make Every Tweet Count Part III

mobile-marketinggoldfishIn September, to continue our monthly “Make Every Tweet Count” twittering campaign we’re sharing tweets about Mobile Marketing. The resource for these tweets is from a new book by Kim Dushinski entitled, The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns.

At Weber Media Partners, we’ve been thinking about the implications of mobile marketing. We know sometimes it might feel difficult to keep up with all that’s being expected of marketing these days, which is one of the reasons why it’s good practice to not get too far behind. Remember, Rome wasn’t built in a day, and either are good social media campaigns; willingness and a step-by-step approach go along way.

On this topic, Chris Brogan has an interesting post today, “The Building Blocks of Social Media Business” with solid advice about getting out to where your customers are on social media platforms. Along with a great plug for maintaining a email marketing presence, Chris advocates for diving into mobile, “…it’s definitely part of what’s next.”

If you want to start getting your feet wet and learning about mobile marketing a tweet at a time, join Weber Media Partners on Twitter this month as we tweet messages quoted from Kim Dushinki’s book. Like all of our Make Every Tweet Count campaigns, reading these tweets should not substitute for buying and reading the entire book!

140 characters at a time, you too can learn a lot about mobile marketing. More to come on the topic!