Maybe it’s a coincidence, but this week a number of people have told me about their upcoming summer vacations. For weeks now, magazines and newspapers have been writing about “good summer” reads, and the criteria often includes whether it’s “light enough” both figuratively and literally. Beach reading is another term which often gets thrown around. But what if you’re not heading off on vacation? What if it’s still work as usual? Or, perhaps you’re using this summer to re-group after a recent lay-off, restructuring in your organization.
August is a good time to not only think about the curve, but stay ahead of it. This month I’ve come across several great reads which I’d like to pass along to you. This one is an article from Strategy+Business, entitled “The Thought Leader Interview: Esther Dyson” by Art Kleiner. Esther was making her mark in the computer world in the 1980′s, as the editor and publisher of Release 1.0. “Throughout her career, Dyson has championed a diversity of ideas, social networking, design quality, and the pragmatic involvement of business and technology experts in solving large-scale social problems.”
As Dyson says in the Thought Leader Interview, “A lot of marketers call the Internet an “attention economy.” They are looking for consumers who will pay attention to their product, and they try to calculate consumers’ propensity to purchase. They think that attention mean intention. But it doesn’t…the reality is, people don’t go online to give attention, but to get it. They don’t want to be part of the audience. They want to perform and to be heard, to be present.”