The folks at CW Consulting Group are excited about Super Bowl XLII this coming Sunday, February 3rd. Like millions of people, we won’t only be watching the game–we’ll be viewing what promises to be the most talked about TV spots this year.
In the spirit of Social Media–CW Consulting is soliciting comments as part of its iSPOT uSPOT program. Join in the conversation, and tell us your impressions of the :30 and :60 spots aired on February 3rd.
- Spot and report on an example of social media marketing in a Super Bowl ad. (see suggestions below)
- Tell us why you think it works.
- Were you enticed to visit the company’s website and join a conversation?
Winners will be announced by close of business on Monday, February 4th.
Tell us what uSPOT!
Suggestions from CWCG Blogger, Amy Rosenfield:
As you join in the conversation on Sunday, telling us what uSPOT regarding social media in Super Bowl ads, pay particular attention to how advertisers are engaging you as a customer. Today’s social media strategies attempt to solicit conversation. However, this conversation is no longer about “announcing” or “delivering,” but instead, about “talking” and “participating.” By watching the ad, are you enticed to visit a web site? Are you invited to offer an opinion on a blog or message board? Effective marketers should make it easy for you to join in the market conversation, eliminating any boundaries to involvement and creating, instead, the sense of taking part in something big. The “word of web” can be highly powerful!
Have fun as uSPOT and GO PATS!
- Employees and contractors of CW Consulting Group and their families are not eligible for prizes.