With all this talk about web 2.0 and conversational marketing, I can’t help but to think about Marshall McLuhan who I read about in my college communication classes (I know, I’m dating myself.) According to McLuhan, “we shape our tools and they in turn shape us.” In the short time that I’ve been reading and writing blogs, I feel like an entire new way of writing and communication has opened for me.
It reminds me of the excitement I felt when the first web browser (netscape) was installed on my computer at work in the early 90′s, and when I first started learning html, web site design and development. The changes that have been happening over the years have continued to compel me. Now, more then ever, I feel as if I’m being shaped again. This time by web 2.0.
I find myself reading all about blogs, and how they can be best used in businesses. I started reading an excellent book this past weekend, “Naked Coversations: how blogs are changing the way businesses talk with customers”, by Robert Scoble and Shel Israel.
A great quote from the book- “…we are now convinced that blogging is a tool of a very significant revolution, one that has become virtually unstoppable, something that shifts the balance of relationships, between companies and the communities in which they operate.”
Blogs, wikis and podcasts are shaping how we communicate. The opportunities to make ourselves heard are more accessible than ever before. And as Tim O’Reilly says, the cardinal rule about web 2.0 is “Users Add Value.” Watch the short video below.